Hosted by Shunta Yoshinaga
On the shelf at SproutsCole Brecka, H2Tab
Ex G-Star RAWRoss Stevenson, 34 Heritage
Ran a $120M companyMark Crames, Demeter Fragrance Library
Cole Brecka and Shunta Yoshinaga, episode three Watch episode 03
Episode 03/28 minutes/Hydrogen tablets

How to sell a product nobody has heard of

Cole Brecka makes H2Tab, molecular hydrogen tablets priced at $29.95. The hydrogen water he found on the market before that cost $250 a bottle. Eighteen months after launch, it sits on the shelf at Sprouts.

“Best product is never best known product.” Cole Brecka, episode 03

Earlier

Ross Stevenson and Shunta Yoshinaga, episode two Episode 02/43 minutes/Denim Ross Stevenson, 34 Heritage Selling $208 jeans into independent menswear shops across Ontario and the Maritimes. “It took me five years to get 34 Heritage into Over the Rainbow.” Mark Crames and Shunta Yoshinaga, episode one Episode 01/48 minutes/Fragrance Mark Crames, Demeter Fragrance Library Three hundred single note fragrances at $27 a bottle, from Dirt to Thunderstorm to Play-Doh. “It’s easier to get people to try you than to necessarily like you.”

Founders explain the calls they actually made

Pricing, discounting, and why they send what they send. Not growth tactics and not funnel diagrams. The decisions behind the brands already sitting in your inbox, from the people who made them.

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